On May 25th, 2023, Jan Vikas Samiti once again demonstrated its commitment to promoting rural livelihood for women. Today, we took another significant step by establishing and handing over a retail outlet in the Pindra block of Varanasi to women from Self Help Groups (SHGs). This initiative is part of the larger project called “Promoting Rural Livelihood for Women,” which is supported by Missio Munchen, Germany.

The retail outlet will be under the capable management of women from the SHGs. They will oversee the operations and sales of over 50 handmade products, including Kurtis, Leggings, Jute products, hand bangles, Baskets, and more. Through engaging in the sale of these products, these women are empowering themselves both economically and socially, striving for greater independence and transformation.

By providing a platform for these women to showcase and sell their handcrafted items, Jan Vikas Samiti aims to create sustainable livelihood opportunities. The outlet not only serves as a marketplace for these unique products but also becomes a space where the entrepreneurial skills of women can flourish. They will gain valuable experience in managing a business, interacting with customers, and marketing their products, which will further enhance their overall empowerment.